Lands’ End Premium Supima Cotton Sculpted 6-Piece Bath Towel Set

Our Supima towels have been your favorite since practically the day we introduced them. That’s in large part thanks to American-grown Supima cotton that ensures they don’t just start soft, but stay soft – wash after wash. Now, we’re giving you yet another option in the Supima family: the Supima towel, sculpted. True to its name, it has a beautifully sculpted design to bring a touch of elegance to your bathroom. And that’s not the only upgrade: these yarns are spun with an innovative Aerocotton process, which increases their surface area, enhancing absorbency. If you want an elegant towel that’s no slouch on performance, look no further.

Supima is conscientiously sourced, American-grown cotton that’s farmed to minimize environmental impact. The fibers are 50% longer than standard cotton, so yarns are stronger, softer, less prone to fraying or pilling, and hold color longer.